TY  - BOOK
AU  - Semenik, Richard J.
AU  - O'Guinn,Thomas C.
AU  - Allen,Chris T.
TI  - Advertising and promotions : an integrated brand approach
SN  - 9780538479868
AV  - HF 5823 S45A 2012
PY  - 2012///
CY  - Mason, Ohio
PB  - South-Western
KW  - ADVERTISING
N1  - 1.Advertising and integrated brand promotion in business and society; 2.Analyzing the environment for adertising and integrated brand promotion; 3.The creative process
ER  -