TY  - BOOK
AU  - Christopher, Martin
AU  - Peck,Helen
TI  - Marketing logistics
SN  - 9780750652247
AV  - HF 5415.13 C47M 1997
PY  - 1997///
CY  - Amsterdam
PB  - Butterworth/Heinemann
KW  - MARKETING
KW  - MANAGEMENT
KW  - BUSINESS LOGISTICS
N1  - Includes bibliographical references and index; 1 The new market place; 2 Building customer relationships; 3 Creating customer value
ER  -