TY  - BOOK
AU  - Morgan,Nigel
AU  - Pritchard,Annette
AU  - Pride,Roger
TI  - Destination brands: managing place reputation 
SN  - 9780080969305 (pbk)
AV  - G 155.A1 D47 2011
PY  - 2011///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - ADVERTISING
KW  - TOURISM
KW  - MARKETING
N1  - Includes bibliographical references and index; Destination brand concepts; Destination brand challenges; Destination brand cases
ER  -