TY  - BOOK
AU  - Bowie,David
AU  - Buttle,Francis
ED  - ScienceDirect (Online service)
TI  - Hospitality marketing: principles and practice 
SN  - 9780080967912 (electronic bk.)
AV  - TX 911.3.M3 B68H 2011
PY  - 2011///
CY  - Amsterdam
PB  - Elsevier Butterworth-Heinemann
KW  - HOSPITALITY INDUSTRY
KW  - MARKETING
KW  - HOTELS
N1  - Includes index; Encounter marketing; Post-encounter marketing; The marketing plan
ER  -