TY  - BOOK
AU  - Felton,George,1947-
TI  - Advertising : concept and copy
SN  - 9780393731590
AV  - HF 5823 F44A 2006
PY  - 2006///
CY  - New York
PB  - George Felton
KW  - ADVERTISING
N1  - Includes bibliographical references and index; 1.Creating an advertising strategy; 2.Researching your client's product; 3.Understanding consumer behavior; 4.Analyzing the marketplace
ER  -