TY  - BOOK
AU  - Severin, Werner J.
AU  - Tankard,James W.Jr
TI  - Communication theories: origins, methods, and uses in the mass media 
SN  - 9780205727261
AV  - P 90 S494C 2010
PY  - 2010///
CY  - New York
PB  - Longman
KW  - MASS MEDIA
KW  - COMMUNICATION
ER  -