TY  - BOOK
AU  - Ian, Chaston,
TI  - Boomer marketing: selling to a recession resistant market 
SN  - 9780415489638
AV  - HF 5415.127 C42B 2009
PY  - 2009///
CY  - Abingdon [England]
PB  - Routledge
KW  - MARKET SEGMENTATION
KW  - UNITED STATES
KW  - TARGET MARKETING
KW  - MIDDLE-AGED CONSUMERS
KW  - BABY BOOM GENERATION
N1  - Includes bibliographical references and index
ER  -