TY  - BOOK
AU  - Mooi,Erik
AU  - Sarstedt,Marko
TI  - A concise guide to market research: the process, data,and methods using IBM SPSS statistics 
SN  - 9783642125409
AV  - HF 5415.2 M66C 2011
PY  - 2011///
CY  - New York
PB  - Springer
KW  - MARKETING RESEARCH
KW  - INDUSTRIAL MANAGEMENT
KW  - ECONOMICS
KW  - STATISTICAL METHODS
N1  - Includes bibliographical references and indexes; Introduction to market research; The market research process; Data
ER  -