TY  - BOOK
AU  - Crawford,C.Merle
AU  - Di Benedetto,C.Anthony
TI  - New products management
T2  - McGraw-Hill/Irwin series in marketing
SN  - 9780071289238
AV  - HF 5415.153 .C72N 2011
PY  - 2011///
CY  - Boston, Mass.
PB  - McGraw-Hill/Irwin
KW  - NEW PRODUCTS
KW  - MANAGEMENT
N1  - Includes appendix and index; Includes appendix and index; Overview and opportunigy indentification/selection; Concept generation; Concept/project evaluation
ER  -