TY  - BOOK
AU  - Johnston, Mark W.
AU  - Marshall,Greg W.
TI  - Churchill/Ford/Walker's Sales Force Management
SN  - 9780071220910
AV  - HF 5438.4 J63C 2011
PY  - 2011///
CY  - New York, NY
PB  - McGraw-Hill
KW  - SALES MANAGEMENT
KW  - CASE STUDIES
N1  - Includes bibliographical references (p. 565-581) and indexes; Formulation of sales program -- Implementation of the sales program -- Evaluation and control of the sales program
ER  -