TY  - BOOK
AU  - Hackley, Christopher
TI  - Advertising and promotion : an integrated marketing communications approach
SN  - 9781849201469
AV  - HF 5823 H32A 2010
PY  - 2010///
CY  - London
PB  - SAGE
KW  - ADVERTISING
KW  - SOCIAL ASPECTS
KW  - SALES PROMOTION
KW  - BRAND NAME PRODUCTS
N1  - Includes bibliographical references and indexes; 1 Introducing Advertising and Promotion: An Integrated Marketing Communications Approach; 2 Theorizing Advertising and Promotion; 3 The Brand and Integrated Marketing Communications Planning; 4 Advertising Agencies: Creative Work and Management Processes
ER  -