TY - BOOK AU - Tibbs, Andy, 1964- TI - Advertising : its business, culture and careers SN - 9780415544665 AV - HF 5828.4 T52A 2010 PY - 2010/// CY - New York PB - Routledge KW - ADVERTISING KW - VOVATIONAL GUIDANCE N1 - Includes bibliographical references and indexes; Does advertising need another graduate?; Resisting the usual; Making the disinterested interested; The future is bright, the future is digital; Is creativity in your DNA? ER -