TY  - BOOK
AU  - Berger, Arthur Asa,
TI  - Media and communication research methods : an introduction to qualitative and quantitative approaches
SN  - 9781412987776
AV  - P 91.3 B47M 2011
PY  - 2011///
CY  - London
PB  - SAGE
KW  - MASS MEDIA
KW  - RESEARCH
KW  - METHODOLOGY
KW  - COMMUNICATION
N1  - Includes bibliographical references and indexes; Part I. Getting Started; 1 What Is Research?; 2 Library Searches; 3 Semiotic Analysis; 4 Rhetorical Analysis
ER  -