TY  - BOOK
AU  - Albarran, Alan B.
TI  - The media economy
SN  - 9780415990462
AV  - P 96.E25 A42M 2010
PY  - 2010///
CY  - New York
PB  - Routledge
KW  - MASS MEDIA
KW  - ECONOMIC ASPECTS
N1  - Understanding the media economy; Theories and approaches used to examine the media economy; Key concepts to understand the media economy; Evolving markets in the media economy; Multi-platform media enterprises
ER  -