TY - BOOK AU - Mahon,Nik TI - Art direction T2 - Basic advertising SN - 9782940411214 AV - NC 997 M33A 2010 PY - 2010/// CY - Switzerland PB - AVA Book KW - ADVERTISING KW - COMMERCIAL ARTS N1 - The role of the art director; The tools of art direction; Creating the dverts ER -