TY  - BOOK
AU  - Gillan,Jennifer
TI  - Television and new media: must-click TV 
SN  - 9780415802376 (hbk)
AV  - PN 1992.3.U5 G54T 2011
PY  - 2011///
CY  - New York
PB  - Routledge
KW  - TELEVISION PROGRAMS
KW  - UNITED STATES
KW  - RATING
KW  - TELEVISION BROADCASTING
KW  - TECHNOLOGICAL INNOVATIONS
KW  - CONVERGENCE (TELECOMMUNICATION)
KW  - TELEVISION VIEWERS
N1  - Includes index; Introduction : it's network tv; Fan tracking, targeting, and interaction from the web to the WB; Timeshifting, circumvention, and flow on Fox; Placeshifting, schedule-shifting, and the long-arc serial on ABC; Branding, synergy, and product integration on NBC; Conclusion
ER  -