TY  - BOOK
AU  - Mullins, John W.
AU  - Walker,Orville C.
TI  - Marketing management : a strategic decision-making approach
SN  - 9780071267762
AV  - HF 5415.13 M84M 2010
PY  - 2010///
CY  - Boston
PB  - McGraw-Hill
KW  - MARKETING
KW  - MANAGEMENT
N1  - Includes bibliographical references and index
ER  -