TY  - BOOK
AU  - Shimp, Terence A.
TI  - Integrated marketing communicationa in advertising and promotion
SN  - 9780324665314
AV  - HF 5823 S54I 2010
PY  - 2010///
CY  - Australia
PB  - South-Western
KW  - ADVERTISING
KW  - COMMUNICATION IN MARKETING
ER  -