TY  - BOOK
AU  - Aaker,David A.
TI  - Strategic market management
SN  - 9780470689752
AV  - HF 5415.13 A24S 2010
PY  - 2010///
CY  - New York
PB  - John Wiley and Sons
KW  - MARKETING
KW  - MANAGEMENT
N1  - Includes appendix and index
ER  -