TY  - BOOK
AU  - Holt, Douglas B.
AU  - Cameron,Douglas
TI  - Cultural strategy: using innovative ideologies to build breakthrough brands 
SN  - 9780199587407
AV  - HF 5415.1255 H64C 2010
PY  - 2010///
CY  - Oxford
PB  - Oxford University Press
KW  - BRANDING (MARKETING)
KW  - MARKETING
KW  - SOCIAL ASPECTS
KW  - CASE STUDIES
N1  - Includes bibliographical references and index
ER  -