TY  - BOOK
AU  - Finskud,Lars
TI  - Developing winning brand strategies
SN  - 9781606490433
AV  - HF 5415.3 F56D 2009
PY  - 2009///
CY  - New York, NY
PB  - Business Expert Press
KW  - ADVERTISING
KW  - BRAND NAME PRODUCTS
KW  - BRANDING (MARKETING)
KW  - CONSUMER'S PREFERENCES
N1  - Includes appindix and index; Com[eting for choice; Uncovering hidden potential for growth; Balancing stakeholder choices
ER  -