TY  - BOOK
AU  - Brymer, Chuck.
TI  - The nature of marketing: marketing to the swarm as well as the herd 
SN  - 9780230203365
AV  - HF 5415.127 B79N 2009
PY  - 2009///
CY  - London ; New York, NY
PB  - Palgrave Macmillan
KW  - MARKET SEGMENTATION
KW  - MARKETING
ER  -