TY  - BOOK
AU  - Polonsky, Michael J.
AU  - Waller,David S.
TI  - Designing and managing a research project: a business student's guide 
SN  - 9781412977753
AV  - HD 30.4 P64D 2011
PY  - 2011///
CY  - Los Angeles
PB  - SAGE
KW  - BUSINESS
KW  - RESEARCH
KW  - METHODOLOGY
N1  - Includes index; The foundations; Undertaking the research; Communicating the results
ER  -