TY  - BOOK
AU  - Masterman,Guy
AU  - Wood,Emma H
TI  - Innovative marketing communications: strategies for the events industry 
T2  - Events management series
SN  - 0750663618 (pbk.)
AV  - GT 3405 M37I 2006
PY  - 2006///
CY  - Oxford
PB  - Elsevier/Butterworth-Heinemann
KW  - SPECIAL EVENTS
KW  - MANAGEMENT
KW  - MARKETING
N1  - Includes appendix and index; Tntegrated marketing communications; Communications toolkit; Events as communications tools
ER  -