TY  - BOOK
AU  - Daugherty,Terry
AU  - Eastin,Matthew S.
AU  - Burns,Neal M.
TI  - Handbook of research on digital media and advertising: user generated content consumption 
SN  - 9781605667928
AV  - HF 5821 H36 2011
PY  - 2011///
CY  - Hershey, PA
PB  - Information Science Reference
KW  - ADVERTISING
KW  - SOCIAL ASPECTS
KW  - INTERNET MARKETING
KW  - CONSUMER BEHAVIOR
KW  - DIGITAL MEDIA
ER  -