TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing management : an Asian perspective
SN  - 9789810679939
AV  - HF 5415.13 K67M 2009
PY  - 2009///
CY  - Singapore
PB  - Prentice - Hall
KW  - MARKETING
KW  - MANAGEMENT
KW  - ASIA
N1  - Includes index; Understanding marketing management; capturing marketing insights; connecting with customers
ER  -