TY  - BOOK
AU  - Baran, Stanley J.
TI  - Introduction to mass communication : media literacy and culture
SN  - 9780071317153
AV  - P 90 B37I 2012
PY  - 2012///
CY  - Boston
PB  - McGraw-Hill
KW  - MASS MEDIA
KW  - MASS MEDIA AND CULTURE
KW  - MEDIA LITERACY
N1  - Includes bibliographical references and index; Laying the groundwork; Media, media industries and media audiences; Supporting industries
ER  -