TY  - BOOK
AU  - Kritika Kongsompong
TI  - Multicultural Marketing Management
SN  - 9786165511148
AV  - HF 5415.13 K918M 2010
PY  - 2010///
CY  - Bangkok
PB  - Sasin Graduate Institute of Business Administration of Chulalongkorn University
KW  - MARKETING
KW  - MANAGEMENT
KW  - CONSUMER BEHAVIOR
N1  - Evolution of multicultural marketing; Marketing opportunity in a globalized world; Marketing opportunity in a globalized world; Researching the multicultural market
UR  - https://elibrary-spu.cu-elibrary.com/rent/ebook/detail/b001ddf6-cada-43b1-ba1b-7a37a2fc4bdb
ER  -