TY  - BOOK
AU  - Perreault,William D.
AU  - Cannon,Joseph P.
AU  - McCarthy,E.Jerome
TI  - Basic marketing : a marketing strategy planning approach
SN  - 9780071221108
AV  - HF 5415.13 P47B 2011
PY  - 2011///
CY  - New York
PB  - McGraw-Hill Irwin
KW  - MARKETING
KW  - MANAGEMENT
N1  - Includes indexes; Marketing's value to consumers, firms, and society; Marketing strategy planning; Evaluating opportunities in the changing market environment
ER  -