TY  - BOOK
AU  - Spalton, Peter
TI  - Marketing secrets: the experts tell all! 
T2  - Business secrets
SN  - 9780007328116
AV  - HF 5415 S62M 2010
PY  - 2010///
CY  - London
PB  - Collins
KW  - MARKETING
N1  - Marketing is a philosophy; Iderntify markets; Create what people want
ER  -