TY  - BOOK
AU  - Kotter, John P.
AU  - Whitehead,Lorne A
TI  - Buy-in: saving your good idea from getting shot down 
SN  - 9781422157299 (hardcover : alk. paper)
AV  - HF 5438.5 K67B 2010
PY  - 2010///
CY  - Boston, Mass.
PB  - Harvard Business Review Press
KW  - SALES PROMOTION
KW  - CREATIVE ABILITY IN BUSINESS
KW  - PUBLIC RELATIONS
N1  - The Centerville story. The death of a good plan -- Saving the day in Centerville, part one -- Saving the day in Centerville, part two -- Saving the day in Centerville, part three; The method. Four ways to kill a good idea -- A counterintuitive strategy for saving your good idea -- Twenty-four attacks and twenty-four responses -- A quick reference guide for saving good ideas
ER  -