TY  - BOOK
AU  - Westwood,John
TI  - How to write a marketing plan
T2  - Creating success
SN  - 9780749461508
AV  - HF 5415.13 W47H 2010
PY  - 2010///
CY  - London
PB  - Kogan Page
KW  - MARKETING
KW  - MANAGEMENT
N1  - Includes appendix; Stages in the preparation of a marketing plan audit; Objectives, strategies and action plans; Distribution, promotion and budgets; Writing the plan; Presenting the plan, follow-up and revision
ER  -