TY - BOOK AU - Boone, Louis E. AU - Kurtz,David L. TI - Contemporary business SN - 9780470873762 AV - HF 5351 B66C 2011 PY - 2011/// CY - Hoboken PB - John Wiley KW - BUSINESS KW - MANAGEMENT KW - ENTREPRENEURSHIP N1 - The modern business environment; How firms get started and survive in a global environment; Managers - A key ingredient in contemporary business; The basic tenets of marketing ER -