TY  - BOOK
AU  - Kotler, Philip.
AU  - Armstrong,Gary
TI  - Principles of marketing
SN  - 9780137006694
AV  - HF 5415 K67P 2010
PY  - 2010///
CY  - Upper Saddle River
PB  - Pearson
KW  - MARKETING
N1  - Defining marketing and the marketing process; Understanding the marketplace and consumers; Designing a customer-driven marketing strategy ann mix
ER  -