TY  - BOOK
AU  - Altstiel, Tom
AU  - Grow,Jean
TI  - Advertising creative : strategy, copy + design
SN  - 9781412974912
AV  - HF 5823 A47A 2010
PY  - 2010///
CY  - Los Angeles
PB  - SAGE
KW  - ADVERTISING
N1  - Includes bibliographical references and index; Copy, design, and creativity; Before you get started; Branding -- Strategy; Issues in a changing marketplace; Concepting; Design; Campaigns; Headlines and taglines; Body copy
ER  -