TY  - BOOK
AU  - Lindstrom, Martin
TI  - Brand sense : sensory secrets behind the stuff we buy
SN  - 9780749460570
AV  - HD 69.B7 L56B 2010
PY  - 2010///
CY  - London
PB  - Kogan Page
KW  - BRAND NAME PRODUCTS
KW  - BUSINESS NAMES
KW  - ADVERTISING
KW  - PSYCHOLOGICAL ASPECTS
KW  - SENSES AND SENSATION
N1  - Includes bibliographical references and index; Start making sense; Maybe I'm doing it right; A smash hit; And then there were five
ER  -