TY  - BOOK
AU  - Gregory, Anne
TI  - Planning and managing public relations campaigns : a strategic approach
T2  - PR in practice series
SN  - 9780749451080
AV  - HD 59 G73P 2010
PY  - 2010///
CY  - London
PB  - Kogan Page
KW  - PUBLIC RELATIONS
KW  - MANAGEMENT
KW  - GREAT BRITAIN
N1  - Includes index; 1. Planning and managing : the context; 2. Public relations in context; 3. Starting the planning process; 4. Research and analysis
ER  -