TY  - BOOK
AU  - Stacks, Don W.
AU  - Michaelson,David
TI  - A practitioner's guide to public relations research, measurement and evaluation
SN  - 9781606491010
AV  - HM 263 S72P 2010
PY  - 2010///
CY  - New York
PB  - Business Expert Press
KW  - PUBLIC RELATIONS
KW  - RESEARCH
N1  - Includes bibliographical references and index; Introduction public relations research, measurement, and evaluation; Qualitive methods for effective public relations research, measurement, and evaluation
ER  -