TY  - BOOK
AU  - Jackson, Steve
TI  - Cult of analytics : driving online marketing strategies using Web analytics
T2  - E-marketing essentials
SN  - 9781856176118
AV  - HF 5415.1265 J32C 2009
PY  - 2009///
CY  - Amsterdam
PB  - Elsevier/Butterworth-Heinemann
KW  - INTERNET MARKETING
KW  - WEB USAGE MINING
N1  - Includes index; The organizational hub and spoke method; Understanding reach, engage; How to develop KPIs; Planning quick wins
ER  -