TY - BOOK AU - Richardson, Neil AU - Laville,Lucy TI - Develop your PR skills T2 - Creating Success SN - 9780749459703 AV - HD 59 R52D 2010 PY - 2010/// CY - London PB - Kogan Page KW - PUBLIC RELATIONS N1 - Includes bibliographical references; Public relations in business : an introduction; Where PR sits with advertising and marketing; Understanding strategic public rrlations ER -