TY  - BOOK
AU  - Mullin, Roddy
TI  - Sales promotion : how to create, implement and integrate campaigns that really work
SN  - 9780749457044
AV  - HF 5438.5 M84S 2010
PY  - 2010///
CY  - London
PB  - Kogan Page
KW  - SALES PROMOTION
KW  - MARKETING
N1  - 1.Starting with the customer; 2.The business and marketing purpose behind sales promotion; 3.What sales promotions can do
ER  -