TY - BOOK TI - Destination branding : creating the unique destination proposition SN - 9781856178204 AV - G 155.A1 D47 2010 PY - 2010/// CY - Amsterdam PB - Butterworth-Heinemann KW - TOURISM N1 - Part one : Destination branding in context; Part two : Destination branding challenges; Part three : Destination branding in practice ER -