TY  - BOOK
AU  - Fitzsimmons, James A.
AU  - Fitzsimmons,Mona J.
TI  - Service management : operations,strategy,and informations technology
SN  - 9780071289276
AV  - HD 9980.5 F57S 2011
PY  - 2011///
CY  - Boston
PB  - McGraw-Hill
KW  - SERVICE INDUSTRIES
KW  - MANAGEMENT
N1  - Part one Understanding services; Part two Designing the service enterprise; Part three Managing service operations
ER  -