TY  - BOOK
AU  - Zikmund, William G.
TI  - Business research methods
SN  - 9781439080702
AV  - HD 30.4 Z55B 2010
PY  - 2010///
CY  - Fort Worth, TX
PB  - Dryden Press
KW  - MANAGEMENT
KW  - RESEARCH
KW  - BUSINESS
N1  - Includes bibliographical references and index; introduction; beginning stages of the research process; researh methods for collecting primary data; measurement concepts; sampling and fieldwork
ER  -