TY - BOOK AU - Chase, Margo TI - Really good logos explained : top design professionals critique 500 logos & explain what makes them work SN - 9781592534272 AV - NC 1002.L63 C42R 2008 PY - 2008/// CY - Beverly, MA PB - Rockport Publishers KW - LOGOS (SYMBOLS) KW - DESIGN KW - CORPORATE IMAGE N1 - Includes index; Ch. 1. Loud & proud ; Bold or risky designs that work; Ch. 2. Sleek & subtle ; Understated designs that work; Ch. 3. Shelf-savvy ; Retail-oriented logos; Ch. 4. Smart & effective ; Clever solutions for everyday companies ER -