TY  - BOOK
AU  - Rangaraj, Narayan
AU  - Raghuram,G.
AU  - Srinivasan,Mandyam M.
TI  - Supply chain management for competitive advantage concepts and cases
SN  - 9780070221635
AV  - HD 38.5 R87S 2009
PY  - 2009///
CY  - New York
PB  - Tata McGraw-Hill
KW  - MARKETING CHANNELS
KW  - MANAGEMENT
KW  - BUSINESS LOGISTICS
N1  - Chapter 1 An overview of supply chain management; Chapter 2 Understanding supply chain dynamics; Chapter 3 Designing the supply chain
ER  -