TY  - BOOK
AU  - Burtenshaw, Ken
AU  - Mahon,Nik
AU  - Barfoot,Caroline
TI  - The fundamentals of creative advertising
SN  - 2940373183
AV  - HF 5823 B87F 2006
PY  - 2006///
CY  - Lausanne ; [Worthing]
PB  - AVA Academia
KW  - ADVERTISING
KW  - ADVERTISING CAMPAIGNS
KW  - COMMERCIAL ARTS
N1  - How to get the most out of this book; Introduction; The agency structure
ER  -