TY  - BOOK
AU  - Moriarty,Sandra E.
TI  - Creative advertising: theory and practice 
SN  - 0131899112
AV  - HF 5821 M67C 1991
PY  - 1991///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - ADVERTISING
N1  - Includes bibliographical references and index
ER  -