TY  - BOOK
AU  - Kapferer,Jean-No่el
AU  - Bastien,Vincent
TI  - The luxury strategy: break the rukes of marketing to build luxury brand 
SN  - 9780749454777
AV  - HD 9999.L852 K36L 2009
PY  - 2009///
CY  - London
PB  - Kogan Page
KW  - LUXURIES
KW  - MARKETING
KW  - LUXURY GOODS INDUSTRY
KW  - PRODUCT MANAGEMENT
N1  - Includes bibliographical references (p. [300]-304) and index; Part 1 : Back to luxury fundamentals; Part 2 : Luxury brands need specific management
ER  -