TY  - BOOK
AU  - Jain,Subhash C.
AU  - Haley,George T.
TI  - Strategic marketing
SN  - 9789814281447
AV  - HF 5415.135 J34S 2009
PY  - 2009///
CY  - Singapore
PB  - Cengage Learning
KW  - MARKETING
KW  - DECISION MAKING
KW  - MANAGEMENT
KW  - CASE STUDIES
N1  - Includes bibliographical references and indexes
ER  -